The Philippine nation's radio station - Magic 89.9 is brewing something big these days.
Viral marketing!
Forget all those other shows who advertise on magazines or on TV and spend millions in the process. How about giving the dough to the listeners instead?
DJ Mo Twister is doing what he does best to promote the show - including the target audience. This is what the KSP Challenge is all about.
Involve your target market with your gimmicks and you end up promoting your product with better results.
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Bubbling Up:
The Kuya Skiverz Publicity Challenge is a series of publicity stunts to make a certain brand of the month go viral.
Without spending any money on mainstream advertising techniques, the KSP Challenge helps build brand recognition through word by mouth.
Without spending any money on mainstream advertising techniques, the KSP Challenge helps build brand recognition through word by mouth.
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